Characters, Brasserie Bread’s full of ‘em. I thought it natural to dedicate an entry to some of the people you meet on a regular basis. Here are some of our weekday regulars who define your Brasserie Bread Café experience. Dragging them out of the 2.30pm lull on a Thursday afternoon, we chatted about customers, the crowd and what it’s like being in the frontline of Brasserie Bread. Note: Decoding the rambles and many ridiculous tangents in the transcript was what delayed me from pushing this post from a Thursday afternoon to Monday morning. Delving into what makes them tick and getting them to stay on track with the topic is harder than you think! But I suppose that’s what makes the many trips down for non-essential coffees an essential part of my working day
Freddy, Manager
Well, you’ve pretty much got your Monday to Thursday, no, Monday to Wednesday regulars, then your Thursday and Friday regulars who come in along with everybody else who pretty much brings their lunch in from home Monday to Wednesday. They all come in Thursday and Friday to indulge and splash out because they’re sick of looking at tuna, MacDonalds or a squashed tomato and cheese sandwich in their bag.
Mate, I’m watching everybody. I even know what everybody eats, what everybody drinks, what everybody drives. Even one of my customers by coincidence, I found out where he lived the other day! I saw his truck in the driveway…
A lot of different moods in this café, you gotta make sure the ambience, the music, the climate control is right. Gotta thank Alex (from merchandising), he really put some tunes on the ipod for us, the customers are a lot more happier. You can see them bopping their heads every now and then through the café…it’s important, because you can’t have a sandwich without rhythm can you?
Siobhan, café all-rounder
I like talking to people and finding out what they do for a living. And working out that people do all this cool stuff. We had the mother’s club in the other day, then across from the Mother’s club were the InStyle girls who were having a meeting with the Christian Dior people. They gave me free magazines! Then there’s the cyclists on Sunday mornings, and the Brasserie Bread Kid Noah, he’s so cute…I love Noah. You just can’t pin the crowd down here.
Juliet, barista
It’s nice when you’re busy, you have a constant flow. It’s gotta be organised, yeah, because you can’t just make on coffee, you’ve got to make five coffees at once. Regulars are always good, they make the job fun.
Elise, barista, cafe all-rounder and part-time Kids Trainer
I’ve been in hospitality for 15 years, so cooking and making coffee, bit of consultancy, bits and bobs. I love making coffee. I think it’s very creative. It’s like chefs, like chefs with food constantly reinventing things and keeping your heart in it. Coffee making is the same. There’s only one way to make a latte, you can’t reinvent that. But you’re making sure the grind’s perfect, you’re making sure the glass is the right temperature, you’re being aware of what’s happening around you. I think that everything really comes down to relationships and building good relationships with people.
Barbara, retail and café all-rounder
My Thursday was good, a little bit warm-ish, but it was nice. Yeah, I get a lot more contact with customers, you get a lot more chances to say hi when they come in, to chat. [With regulars] before they come in, I’m already slicing their bread, or getting their cakes ready. It’s nice especially in the morning; [customers] don’t have a ‘mood’ in the morning, they always come in very happy and ‘wow!’
They always ask you what you think is the best. I definitely tell them what I like the best, and I definitely like it when they give feedback. And I have some customers who are already addicted to the white chocolate éclairs*…addicted! They come and buy it every time.
They all say they’re on a diet and go ‘oh I can’t buy too many cakes, oh how can you work here?!’,They think I eat cakes all day. Not all day, but I have one a day…
People need a lot of advice, they have a lot of questions here in retail. And they’re right, because for a lot of products here, they can’t get anywhere else so you need to know, and that’s why I have to eat the cakes, so I know. And, I’m from Belgium, so apparently I know everything about chocolate…and the butter!


























































